Dear Executive Officers of Thumbtack Press,

As your President and CEO let me welcome you to our first year-end recap of how Thumbtack Press is doing and where we see ourselvcs in the coming years. First off, our first year consists of 2.5 months since we launched in mid-October, and secondly, we have no Executive Officers to speak of . . . so we have that going for us.

But let’s take note and take heart at the teeth cutting that we’ve endured over these wonderful 60 plus days because this is what we’ve learned:

1. We’ve done better than we imagined we would
2. We’ve made a lot of new friends and hope to make more
3. Prints we knew were going to sell well did not sell at all
4. Prints we knew would never sell sold great
5. We are doing something new and innovative
6. The way to keep great artists and acquire new ones is to be direct and open
7. Sometimes people that would buy a product for $9.99 will never buy for $10.00
8. Artists will always believe we should ‘up’ the price a bit
9. Customers will always believe we should ‘drop’ the price a bit
10. Selling is hard, customer service is easy
11. When someone tells you they can’t wait to buy one of your prints, they won’t
12. Advertising is hard, talking about the prints is easy
13. No one really cares about a 10% discount, or a promotion you are running
14. Hard work is always rewarded in one way or another
15. Regradless of their reputation the U.S. Postal Service is the best in the world
16. UPS is a good company too
17. Never tell your CFO how to do her job, especially when you are married to her
18. Archival ink is &$@#! expensive
19. Getting an order feels great
20. Our prints are the best in the industry

That’s all I’ve got for the 2005 recap. We are looking forward to the future and have some surprises in store for 2006. God bless you all, punch and pie in the foyer.

Tony