Identities of today are based on domain availability. That was our case as well, but looking back on our brainstorming napkin we did pretty good.

Peppertree Prints Far Travel Prints Far Editions Armchair Prints Armchair Editions Admire Editions Wizzywig (I would’ve loved this one) Ashcan Editions Tibet Airlines (what?) Cargo Prints (Old Navy enters the art world!) Wall Fodder (like it, too bad no one knows what fodder means) Furnace Editions Cruel Prints Cruel Editions After School Prints (what?) Powerhouse Prints Industrial Editions The Print Mouse Candy Blood Thumbtack (Great name . . . for me to poop on!) Thumbtack Prints (gettin’ close) This will be worth something (true)

. . . don’t forget Tag lines! I wanted “Give Your Walls Some Balls!”, then I considered “Art for the Rest of Us”, I settled on “So Hip it Hurts”.